About

My mission

I want to help sales professionals reach target with a calm mindset and a smile on their faces.

Often, it’s not the abilities of sales professionals that hamper their success. It’s everything around it – from how we train them, to the processes in place to qualify early stage opportunities, to the frameworks for discovery and meeting preparation, to the collaboration between the SDRs/BDRs, AEs, SCs, CSMs, and Marketing. Fixing that has a much higher impact, than organising yet another training session that everyone will have forgotten by the time they get back to the office.

Through workshops and ongoing coaching, I help front line managers and individual contributors become more effective. Working with me will create more focus, which leads to more confidence, more joy, more sales, and less attrition in the teams.

To share my views with a broader audience, I’ve written a book about how to persevere when facing setbacks in sales. It’s available now.

Work with Frank? Let’s connect.

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